Air Control is a genuine, well-run HVAC contractor based in Eagleby, QLD — serving Brisbane and the Gold Coast since 2016. Solid work, real clients, a decent reputation. But their online presence is quietly costing them leads every single week. Here's exactly what I'd fix, and why.
I spent time going through the site thoroughly. The honest answer is: there's a real business buried under a weak web presence. The foundations are there — but the SEO structure is almost entirely absent.
Here's what I'd address immediately and why each one matters.
For any local trade business in Australia, the Google Business Profile (GBP) is the single highest-ROI SEO asset you have. It drives the local 3-pack — those top three results that show up when someone searches "HVAC Brisbane" on mobile. Air Control has no visible, fully optimised GBP. No reviews shown. No photos tagged to service areas. No "Questions & Answers" populated. This alone is likely why they're invisible for high-intent searches.
Claim and fully build out the GBP — business category set to "HVAC Contractor", full description with primary keywords, 15+ geo-tagged photos of real jobs, service list with pricing ranges, Q&A pre-populated, and an active review request strategy targeting past clients. Target: 30+ reviews within 90 days.
The entire website is essentially a single scrollable homepage. There are no individual pages for specific services (ducted AC, VRF systems, HVAC maintenance, fire dampers) and no pages targeting specific suburbs or regions (South Brisbane, North Brisbane, Gold Coast, Logan). This means Google has one URL to rank for all queries — which is an uphill battle against competitors who have dedicated, keyword-rich pages for each service.
Build a proper page architecture: a Services hub with individual pages per service type, and a Locations hub with suburb-targeted pages for key areas (Brisbane CBD, South Brisbane, Ipswich, Gold Coast, Logan). Each page should be 600–900 words, locally written, with a clear H1, FAQ section, and an embedded map.
The current title tag reads: "Air Control | Brisbane & GC Premier HVAC Contractor | Service, Install and Projects". This is 74 characters — slightly over the recommended limit — and while it mentions Brisbane, it's not structured around how buyers actually search. The meta description is equally unfocused. These are the first things a searcher sees in Google; they're your ad copy, and right now they're generic.
Rewrite the title to: "Commercial HVAC Brisbane | Installation, Maintenance & Repairs – Air Control" (under 60 chars). Rewrite the meta to lead with a problem-solution hook: "Brisbane's trusted commercial HVAC contractor. Expert installation, 24/7 maintenance, and breakdown repairs across SE Queensland. Call 1300 971 939." This targets intent and drives clicks.
Schema markup tells Google — in a structured, machine-readable format — exactly what a business is, where it operates, what it does, and what customers say about it. Air Control has none. This means they're missing out on rich results (star ratings, FAQ dropdowns, service area displays) that can dramatically increase click-through rates even without a ranking change. It also limits their visibility in AI-powered search results (Google's SGE / AI Overviews).
Implement LocalBusiness + HVACBusiness schema on the homepage, Service schema on each service page, FAQ schema on relevant pages, and BreadcrumbList schema site-wide. This takes 2–3 hours to set up correctly and pays dividends in both traditional and AI-driven search.
Air Control's site shows client logos (Grill'd, Autobarn, etc.) but no written reviews, no star ratings, and no testimonials. This is a significant trust gap. When a facilities manager is evaluating contractors for a commercial HVAC job, the first thing they do is search the business name and look at reviews. Nothing showing means they move on. Reviews also feed directly into GBP ranking signals.
Build a systematic review request workflow: an automated follow-up email or SMS after each job completion with a direct Google review link, a testimonials page on the website, and review widgets embedded on key pages. Target: 4.7+ star average on Google with 30+ reviews within the first quarter.
Wix has improved significantly over the years, but it still produces heavier, slower pages compared to a well-optimised WordPress or custom build. Google's Core Web Vitals (LCP, FID, CLS) are ranking factors, and Wix sites typically struggle with LCP times above 3.5 seconds on mobile. This isn't a dealbreaker — Wix SEO can still be improved — but it is a ceiling on technical performance.
Short-term: optimise all images (compress, convert to WebP, add descriptive alt text), reduce animations/sliders on mobile, and use Wix's native SEO panel properly. Long-term: if the business is serious about SEO dominance, migrating to WordPress (Astra + GeneratePress + proper hosting) would unlock the full technical ceiling. Not urgent, but worth planning for.
These are the types of terms a qualified HVAC buyer in Brisbane actually types. Air Control has no dedicated pages targeting any of them — meaning competitors with even basic SEO pick up all this demand.
| Keyword | Search Intent | Volume | Difficulty | Priority |
|---|---|---|---|---|
| commercial HVAC Brisbane | Transactional | High | Medium | 🔥 Immediate |
| HVAC contractor Brisbane | Transactional | High | Medium | 🔥 Immediate |
| ducted air conditioning Brisbane commercial | Transactional | Medium | Low–Med | ⚡ Month 1 |
| HVAC maintenance Brisbane | Transactional | Medium | Low | ⚡ Month 1 |
| air conditioning installation South Brisbane | Local Transactional | Medium | Low | ⚡ Month 2 |
| fire damper testing Brisbane | Informational / Commercial | Niche | Very Low | 📌 Quick Win |
| VRF VRV system installation Brisbane | Commercial / Transactional | Niche | Very Low | 📌 Quick Win |
| HVAC breakdown repair Brisbane | Urgent Transactional | Medium | Low | ⚡ Month 1 |
If I were working with Air Control, here's exactly how I'd structure the first three months. No fluff — just the work that moves the needle.
These aren't guesses. They're based on what consistently happens when a real trade business with a solid service offering fixes these specific gaps.
This kind of SEO gap is more common than you'd think — and it's entirely fixable. If your business has the customers but not the online visibility, let's talk.
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